Brand Portfolio
Pure Element is built around naturally inspired wellness, with a focus on gentler daily support, premium presentation and long-term wellbeing.
Yung Labs delivers a sharper, more performance-led nutrition offer for fast-paced lifestyles, combining modern ingredient stories with a more technical identity.
Health Pathways
Built around ergothioneine, PQQ and cellular protection narratives for daily renewal support.
Centred on CoQ10 to support heart health, energy production and day-to-day vitality.
Structured around glucosamine and chondroitin for everyday movement, comfort and long-term joint care.
Pure Element can extend naturally into antioxidant, skin and women’s wellness stories with a softer lifestyle lens.
Yung Labs is well suited to modern, high-intensity lifestyles and more precision-led nutrition occasions.
Science & Research
A rare antioxidant ingredient positioned around cellular protection, oxidative stress management and healthy ageing support.
A key nutrient in cellular energy production, supporting heart health, vitality and antioxidant protection.
A familiar joint health combination designed to support cartilage, comfort and everyday mobility.
From mechanism of action to dosage form and audience need, each product story is structured to be clear, credible and easy to revisit.
The site can readily extend into dedicated ingredient pages to support search interest around ergothioneine, CoQ10, glucosamine and chondroitin.
Pure Element
Healthy ageing and cellular renewal support
Built around high-purity ergothioneine and PQQ, this flagship formula is positioned for long-term wellness routines, cellular protection and daily antioxidant support.
A focused combination built around cellular protection and renewal support.
Suited to people who value steady maintenance, energy balance and everyday resilience.
Designed for consistent daily use across longer wellness cycles.
Heart health, energy support and antioxidant care
Centred on CoQ10 and supported by selenium, alpha lipoic acid and vitamin K2, this formula is positioned around heart health, energy metabolism and antioxidant care.
A layered nutritional approach designed around energy support and antioxidant protection.
Suitable for people managing busy work rhythms, energy output and day-to-day vitality.
Balanced for both convenient supplementation and ongoing use.
Joint mobility, cartilage support and everyday movement
Developed for mobility, cartilage support and everyday movement, this formulation combines glucosamine, chondroitin and manganese in a dependable long-term joint care format.
Focused on structural joint support and confident everyday movement.
Suited to people who care about joint comfort, mobility and day-to-day performance.
Well suited to regular daily supplementation and longer routines.
Yung Labs
Healthy ageing and cellular renewal support
Presented with a sharper, more technical identity, this formula pairs high-purity ergothioneine with PQQ for consumers looking for direct, high-performance renewal support.
Positioned around renewal support and long-term daily resilience.
Designed for consumers who respond to a more performance-led, science-forward presentation.
Suitable for establishing a steady high-frequency wellness routine.
Heart health, energy support and antioxidant care
Designed with a more technical visual and verbal language, this CoQ10 formula speaks to demanding routines, energy output and antioxidant support.
Balances energy metabolism, antioxidant care and layered nutritional support.
Well suited to people managing output, vitality and pace in busy daily life.
Supports both a stronger performance positioning and ongoing daily use.
Joint mobility, cartilage support and active movement
Built for active lifestyles, longer hours seated and faster daily rhythms, this formula presents joint support in a clearer, more direct performance language.
Built around joint integrity, cartilage care and active movement support.
Suitable for people focused on joint stability, comfort and active mobility.
Well suited to frequent supplementation and longer maintenance use.
Standards
Research, production and quality assurance are all managed in Australia to keep processes and finished goods consistent.
Strict process control is applied from ingredient sourcing through to finished product release.
Ingredient mechanisms and formulation logic are presented through a science-led, credibility-driven framework.
Scientific partnerships across Australia, Japan and Singapore support continual formulation refinement.
From batch records to supply information, traceability helps build trust with retailers, consumers and partners.
Contact & Trade
The current site structure already covers brand credibility, product presentation, ingredient science and contact access, and can easily extend into deeper product pages, news, trade landing pages and multilingual support.
Call Australian Head OfficeTower One Barangaroo, International Towers Sydney, 100 Barangaroo Avenue, Sydney NSW 2000
+61 2 8046 6806Unit 1411, Building 1, Shenlan International Centre, Xiaoshan District, Hangzhou, Zhejiang, China
+86 173 5710 1153
